Betfair ad banned by ASA


Banned for implying 'irresponsible' underage betting

A controversial Betfair gambling advert has been banned by the Advertising Adverts Authority (ASA) for ‘encouraging’ underage gambling.

The advertisement, distributed by e-mail, showed a picture of a young woman with the tagline “Online experience is measured in games, not years. Join the new breed. Annette_15”.

Poker fans will know that “Annette_15” is the online handle of 20 year old poker champion, Annette Obrestad.

Pokerati reports that the Advertising Standards Authority (ASA) has upheld the complaint made about the advert, saying it "was likely to have particular appeal to children and young people, and that, by representing a successful young poker player with the implication she was 15 years old, it could encourage young people to gamble and was therefore irresponsible". The ASA also ruled that provisions of the code had been breached as it stated that no-one under 25 years of age should be featured gambling in a marketing communication, or playing a significant role.

In their response, Betfair said it "did not target their marketing at under 18-year-olds". They also said "Ms Obrestad was featured in the ad not because of her age but because of her standing as a poker professional and champion who had had a profound effect on the game".

Despite this, Betfair have given clear instructions to their marketing team to refrain from using Annette Obrestad in UK consumer directed marketing and apologized for the error.

General Gambling News Gambling Law & Society News

Login to post a comment:


 
 

Click Here to register a new account

What's going on right now!

4mins ago someone from Canada played Mysteries of Notre Dames

Casino Community

Share this page on:
Follow LCB on:
Follow LCB

Casino Of The Month

Casino of the Month

In the last 24h

Totals

  • New Members
    16
  • Members Online
    399
  • Guests
    1,591
Highest Community Rated Online Casinos
SlotsMillion
  (98 Ratings)
32 Red Casino
  (364 Ratings)
Guts Casino
  (205 Ratings)
Club USA Casino
  (293 Ratings)
Mr Green Casino
  (314 Ratings)
Buzzluck Casino
  (185 Ratings)
Lucky Red Casino
  (233 Ratings)
Videoslots.com
  (176 Ratings)
BETAT Casino
  (216 Ratings)
NextCasino
  (173 Ratings)
Bet365 Games
  (190 Ratings)
Unibet Casino
  (165 Ratings)
Betsson Casino
  (238 Ratings)
CasinoLuck
  (246 Ratings)
Betsafe Casino
  (214 Ratings)
Redbet Casino
  (175 Ratings)
ComeOn Casino
  (281 Ratings)
Spin Palace Casino
  (129 Ratings)
Casino Extreme
  (183 Ratings)
Slotty Vegas
  (127 Ratings)
Intertops Red Casino
  (140 Ratings)
Vera John Casino
  (199 Ratings)
Thrills Casino
  (159 Ratings)
Slotland
  (343 Ratings)
Sin City Casino
  (112 Ratings)
Sunnyplayer Casino
  (43 Ratings)
Ladbrokes Casino
  (167 Ratings)
Liberty Slots Casino
  (214 Ratings)
Hello Casino
  (92 Ratings)
Winner Casino
  (364 Ratings)


Follow LCB on Facebook Follow LCB on Twitter Follow LCB on Pinterest Follow LCB on Google plus