Betfair ad banned by ASA


Banned for implying 'irresponsible' underage betting

A controversial Betfair gambling advert has been banned by the Advertising Adverts Authority (ASA) for ‘encouraging’ underage gambling.

The advertisement, distributed by e-mail, showed a picture of a young woman with the tagline “Online experience is measured in games, not years. Join the new breed. Annette_15”.

Poker fans will know that “Annette_15” is the online handle of 20 year old poker champion, Annette Obrestad.

Pokerati reports that the Advertising Standards Authority (ASA) has upheld the complaint made about the advert, saying it "was likely to have particular appeal to children and young people, and that, by representing a successful young poker player with the implication she was 15 years old, it could encourage young people to gamble and was therefore irresponsible". The ASA also ruled that provisions of the code had been breached as it stated that no-one under 25 years of age should be featured gambling in a marketing communication, or playing a significant role.

In their response, Betfair said it "did not target their marketing at under 18-year-olds". They also said "Ms Obrestad was featured in the ad not because of her age but because of her standing as a poker professional and champion who had had a profound effect on the game".

Despite this, Betfair have given clear instructions to their marketing team to refrain from using Annette Obrestad in UK consumer directed marketing and apologized for the error.

General Gambling News Gambling Law & Society News

Login to post a comment:


 
 

Click Here to register a new account
 
 

What's going on right now!

1mins ago someone from United States United States read All Star Slots review

Casino Community

Share this page on:
Follow LCB on:
Follow LCB

In the last 24h

  • New Members
    18
  • Members Online
    266
  • Guests
    1,907
  • New Posts
    194

Totals

Casino Of The Month

Casino of the Month

Casino Software

Highest Community Rated Online Casinos
Slotty Vegas
  (17 Ratings)
138SunGame
  (24 Ratings)
Jackpot Party
  (32 Ratings)
Bet365 Games
  (98 Ratings)
NextCasino
  (85 Ratings)
CasinoLuck
  (145 Ratings)
Betsson Casino
  (130 Ratings)
Guts Casino
  (97 Ratings)
Intertops Casino Classic
  (53 Ratings)
WinTrillions Casino
  (12 Ratings)
Spin Palace Casino
  (69 Ratings)
Conan Casino
  (13 Ratings)
Betsafe Casino
  (103 Ratings)
ComeOn Casino
  (141 Ratings)
Redbet Casino
  (74 Ratings)
Thrills Casino
  (72 Ratings)
Mr Green Casino
  (198 Ratings)
Unibet Casino
  (76 Ratings)
32 Red Casino
  (169 Ratings)
Vera John Casino
  (118 Ratings)
Sin City Casino
  (51 Ratings)
3Dice Casino
  (147 Ratings)
BETAT Casino
  (110 Ratings)
Liberty Slots Casino
  (95 Ratings)
Casino Saga
  (55 Ratings)
River Nile Casino
  (61 Ratings)
Winner Casino
  (272 Ratings)
Ruby Fortune Casino
  (96 Ratings)
Mummys Gold Casino
  (105 Ratings)
BetVictor Casino
  (109 Ratings)