Online Casino News - Betfair ad banned by ASA
16th of September 2009 - latestcasinobonuses.com
Banned for implying 'irresponsible' underage betting
A controversial Betfair gambling advert has been banned by the Advertising Adverts Authority (ASA) for ‘encouraging’ underage gambling.
The advertisement, distributed by e-mail, showed a picture of a young woman with the tagline “Online experience is measured in games, not years. Join the new breed. Annette_15”.
Poker fans will know that “Annette_15” is the online handle of 20 year old poker champion, Annette Obrestad.
Pokerati reports that the Advertising Standards Authority (ASA) has upheld the complaint made about the advert, saying it "was likely to have particular appeal to children and young people, and that, by representing a successful young poker player with the implication she was 15 years old, it could encourage young people to gamble and was therefore irresponsible". The ASA also ruled that provisions of the code had been breached as it stated that no-one under 25 years of age should be featured gambling in a marketing communication, or playing a significant role.
In their response, Betfair said it "did not target their marketing at under 18-year-olds". They also said "Ms Obrestad was featured in the ad not because of her age but because of her standing as a poker professional and champion who had had a profound effect on the game".
Despite this, Betfair have given clear instructions to their marketing team to refrain from using Annette Obrestad in UK consumer directed marketing and apologized for the error.
General Gambling News Gambling Law & Society News
28th of February 2013
13th of June 2013
8th of December 2013
21st of October 2013
4th of November 2013
14th of October 2013
30th of October 2013
Disclaimer Contact Us Privacy Gambling Help Site Map
LatestCasinoBonuses.com © 2006-2013
Join now for full access to our online casino forum/chat plus receive our newsletter with news & exclusive bonuses every month.
PLUS join now and get...
100% up to $1000 PLUS 25 free spins! Sponsored by ClubUSA Casino, US OK.
View more information here