Age restricted gambling ads on YouTube but only in the UK

Age restricted campaigns now allowed

Video-sharing Youtube owner Google is allowing licensed UK gambling and betting companies to run display campaigns on YouTube in Britain for the first time, with Ladbrokes the first to sign up, reports New Media Age.

Gambling firms will be allowed to air age-restricted campaigns, including pre-roll, on the YouTube home page, on video pages and within brand channels, although the content will only be displayed once a viewer has verified he or she is over 18.

YouTube account holders with a given age of over 18 will also be served the ads.

Ladbrokes is the first UK gambling brand to use the new Youtube facility, airing a click-to-play campaign through the TBG Digital agency.

The move continues Google’s relaxation of previously restricted forms of advertising in the UK; in late 2008 restrictions on paid search gambling terms on gambling were lifted.

Google industry leader James Cashmore told NMA the company is confident ads will only reach over-18s, and that the industry and regulators will be happy with the restrictions in place.

“We’ve been in discussions with brands and agencies about this for more than two years,” he said.

Cashmore said while Google has been talking to GamCare, it hadn’t yet told the gambling support group about the extension of ads on YouTube.

All ads with run through the newly re-branded Google Display Network, which replaces the Google Content Network.

Cashmore said the name change reflected how display is central to the Google ad offering. “Display makes up a significant proportion of the Content Network, so it made sense to change,” he said.

General Gambling News

Login to post a comment:


Click Here to register a new account

What's going on right now!

1mins ago someone from Mexico read Wonderland Casino review

Casino Community

Share this page on:
Follow LCB on:
Follow LCB

In the last 24h


  • New Members
  • Members Online
  • Guests
Highest Community Rated Online Casinos
Guts Casino
  (334 Ratings)
32 Red Casino
  (616 Ratings)
Lucky Red Casino
  (340 Ratings)
BETAT Casino
  (333 Ratings)
Club USA Casino
  (451 Ratings)
Mr Green Casino
  (433 Ratings)
Buzzluck Casino
  (298 Ratings)
  (290 Ratings)
  (295 Ratings)
Raging Bull
  (244 Ratings)
Bet365 Games
  (288 Ratings)
Casino Adrenaline
  (203 Ratings)
  (292 Ratings)
Unibet Casino
  (259 Ratings)
  (378 Ratings)
  (141 Ratings)
  (128 Ratings)
Betsson Casino
  (359 Ratings)
Redbet Casino
  (266 Ratings)
Betsafe Casino
  (342 Ratings)
  (185 Ratings)
Casino Extreme
  (315 Ratings)
Vera John Casino
  (279 Ratings)
ComeOn Casino
  (392 Ratings)
Bet365 Casino
  (549 Ratings)
Slotty Vegas
  (203 Ratings)
Thrills Casino
  (291 Ratings)
  (216 Ratings)
Sportingbet Casino
  (162 Ratings)
Intertops Red Casino
  (198 Ratings)

Follow LCB on Facebook Follow LCB on Twitter Follow LCB on Pinterest Follow LCB on Google plus