Betfair's ad banned from future use


Straight Statistics.org reports that it has been successful in lodging a complaint against online gambling group Betfair with the UK Advertising Standards Authority.

The issue revolved around a poster at the Cheltenham Festival in March this year, which claimed that Betfair’s odds are “40 percent better than SP [Starting Price]” which Straight Statistics challenged as a breach of the advertising code.

Straight Statistics argued that the natural interpretation most punters would put on Betfair's claim was that if you placed a bet with Betfair, you stood to gain a 40 percent better return than betting at SP. The organisation complained that this was misleading, because long-priced horses are much longer-priced on Betfair, and therefore distort returns calculated in this way.

The average punter backs a short-priced winner much more often than a long-priced winner. “It follows that this method of comparison misleads punters, greatly exaggerating the Betfair advantage” the SS complaint alleged.

The Straight Statistics statement claims that Betfair itself admits that its claim would only be true if the punter put a bet on every winner over a given period and compared his returns to those from betting at SP.

In adjudicating the matter, the ASA found that the claim “40 percent better than SP” was not qualified in any way and that consumers were therefore likely to infer that such a figure was typical of what they could expect. The figure used by Betfair was skewed and had not been shown to be typically representative of the difference between the Betfair SP and the SP. The claim was consequently likely to mislead, and the ASA ruled that the claim must not again appear.

"We are delighted that our complaint has been upheld," a statement on the Straight Statistics website said this week. "We are strongly in favour of the punter getting a good deal, but misrepresentation must be stamped on hard."

General Gambling News

Login to post a comment:


 
 

Click Here to register a new account

What's going on right now!

4mins ago someone from China played Megasaur

Casino Community

Share this page on:
Follow LCB on:
Follow LCB

Casino Of The Month

Casino of the Month

In the last 24h

Totals

  • New Members
    18
  • Members Online
    348
  • Guests
    2,010
Highest Community Rated Online Casinos
Vera John Casino
  (129 Ratings)
Jackpot Capital
  (97 Ratings)
BetVictor Casino
  (126 Ratings)
Slotland
  (223 Ratings)
Win A Day Casino
  (233 Ratings)
High Noon Casino
  (176 Ratings)
Aladdins Gold Casino
  (140 Ratings)
CasinoEuro
  (91 Ratings)
Slotastic
  (85 Ratings)
Omni Casino
  (156 Ratings)
Platinum Play Casino
  (76 Ratings)
Party Casino
  (93 Ratings)
Red Flush Casino
  (107 Ratings)
GoWild Casino
  (227 Ratings)
Maple Casino
  (73 Ratings)
Casino Action
  (175 Ratings)
Vegas Casino Online
  (133 Ratings)
Club Gold Casino
  (201 Ratings)
GoldenCherry Casino
  (248 Ratings)
La Riviera Casino
  (43 Ratings)
Zodiac Casino
  (69 Ratings)
Win Palace
  (190 Ratings)
Slots Plus
  (111 Ratings)
Casino Titan
  (144 Ratings)
Pamper Casino
  (250 Ratings)
AC Casino
  (188 Ratings)
Cool Cat Casino
  (191 Ratings)
Club Player Casino
  (138 Ratings)
Wild Vegas Casino
  (127 Ratings)
Royal Ace
  (102 Ratings)


Follow LCB on Facebook Follow LCB on Twitter Follow LCB on Pinterest Follow LCB on Google plus